Talk:
On Performative Design
with Tereza Ruller
How can freedom and playfulness traditionally granted to artists be accessible to a wider audience? Can one design situations or objects that stimulate activity and participation, leading to a transformation in the viewer or the social context? During this short talk, Amsterdam-based designer Tereza Ruller tries to answer these questions. Using examples of recent projects by her studio The Rodina, Ruller proposes the term “performative design” for a practice that incorporates playfulness, bodies, action, eventness (understanding this as a unique time and space), and graphic design.
This talk is scheduled as part of the main Typographics conference schedule. You must register for the Typographics conference to attend.
About Tereza Ruller
Tereza Ruller (1987) is Amsterdam based independent designer, educator and a co-founder of studio The Rodina. She tests intermedia art strategies in the field of graphic design and investigates theoretical framework around Body presence, Labour, Surface, and Action.
The Rodina (Tereza and Vit Ruller) is a critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Both in commissioned work and in autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design. The Rodina invents ways in which experience, knowledge and relations are produced and preserved.
In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology
