Talk:
Branding a Branding Conference for Branding Designers
with Armin Vit
Over the course of ten years, we have designed a new identity each year for the Brand New Conference, an event we organize for creatives that specialize in logo, identity, and branding. Using Helvetica for the logo and plastic pouches for name badges does not cut it with this audience so we’ve taken it as a challenge to create something that is, we hope, unique, memorable, and unexpected. Typography — the choices and their use — has always been not just a critical element but what everything hinges around. I’ll share how we arrive at our type choices, how we try to use typography in novel ways, and how we’ve employed hand-assembly and crazy techniques to bring typography to life.
This talk is scheduled as part of the main Typographics conference schedule. You must register for the Typographics conference to attend.
About Armin Vit
Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications he is most recognized for his writing on the blogs that make up the UnderConsideration online network—particularly Brand New, the popular blog for opinions on corporate and brand identity work. Along with his wife and partner, Bryony Gomez-Palacio, Armin has co-authored various books for publishers and for UnderConsideration and has organized multiple design events, including the annual Brand New Conference and bi-monthly Austin Initiative for Graphic Awesomeness speaker series. Previously, Armin worked at the New York office of Pentagram and his professional experience stretches back to 1999. Since then he has become a regular speaker and juror in events and competitions around the world. When not working, he is either out for a run or washing the dishes.
